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Research can do lots of things; diagnose problems, explore hypotheses, map out issues, test new stuff, and provide answers to questions you’d never thought of asking. Here’s a few examples to illustrate the scope of what we can do:
Pro-environmental behaviours: Understanding what people think feel and do. What are they willing and able to change. Why and why not?
Greener communications: Developing and testing concepts, messages and executions. What engages, resonates and cuts through in a busy media world?
Value action gaps: Why is there such a mismatch between what people say and what they do?
Segmentation: How can we divide populations into clearly defined segments, with shared lifestyles, demographics and pro-environmental behaviours?
Green premiums: How much are people happy to pay for things that they care about?
Corporate Social Responsibility: What will a good strategy comprise and how can it’s success be evaluated?
Future scenarios: What do we think the world will look like 50 years from now? And how does this affect the decisions we are taking today?
Tracking change: How do peoples’ views and behaviours shift over time?
Ethical decision-making: Peoples’ values and beliefs are fairly hard-wired. Can we understand how to influence these deeply held convictions?
Key consumption clusters: Our homes, food, transport and holidays are all critical in determining our CO2 footprints. Which are we prepared to change and by how much?
The triangle of change: Who’s driving change, is it the policy makers, business leaders or civil society?
Science and technology: Do we understand it and do we need to if we are to change what we do?
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