| There’s lots of interesting reports on the subject of pro-environmental behaviours, attitudes, values and communications. Here’s a few of our favourites that can be downloaded for free (just click on the report icon to take you to the PDF on the originator’s website): |
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A Framework for Pro-environmental Behaviours: Defra (2008)
We think: A really useful segmentation of UK citizens. Cleverly linking seven segment types with their ability and willingness to change. |
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Weathercocks and Signposts: WWF (2008)
We think: A well argued challenge to conventional social marketing theory. If you thought that changing behaviours was straight forward then read this! |
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Communications and behaviour change: COI (2009)
We think: Distils lots of clever social psychology and behavioural economics into one easy-to-read report. Has a government/communications focus, but is a handy overview of the complexities of human behaviour. |
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I will if you will: Sustainable Consumption Round Table (2006)
We think: It’s been around a while but still a good read for practical steps to make sustainable consumption a reality. |
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Sell the Sizzle: Futerra (2010)
We think: A good read about sausages and hell. And how these metaphors can help build communications that better reflect what’s in peoples’ hearts and minds. While you’re at it, don’t forget that they’ve written some other great works including The Rules of the Game and New Rules:New Game. |
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