| recent projects |
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Here’s a few examples of some recent studies we’ve conducted: Why does some emerging language pass easily into conversation and some serve to alienate, confuse and create cynicism? A UK study of the new vocabulary of energy efficiency, renewable energy, and low carbon futures. Depth interviews and focus groups. Client: E.ON. Testing concepts and positioning for eco product ranges for the UK’s largest DIY retailer. Ethnographic immersion interviews and focus groups. Client: B&Q.
Testing different messages amongst Defra’s seven Pro-environmental Behaviours segments. Focus groups. Client: Sustainable Development Commission.
Why are a growing number of people buying their electricity from suppliers that are committed to 100% renewables? Depth interviews. Client: Good Energy. Proposition development for solar photovoltaic cells. Targeting homeowners interested in taking advantage of FiTs. Focus groups. Client: Homesun. Research across China’s biggest cities to explore climate change engagement amongst young professionals. Depth interviews, focus groups and an online survey. Client: British Council. What makes Bhutan different from Brazil, China, Japan, Mexico or the USA when it comes to environmental protection? Depth interviews and focus groups. Client: Norfolk Charitable Trust. Do architects, interior designers and their clients consider sustainability criteria when designing buildings? A 10 country study across Europe; from Russia to Spain. Depth interviews and market segmentation. Client: InterfaceFLOR. Researching diverse stakeholder groups in Ethiopia to examine the tensions between development, climate change adaptation and environmental degradation. Depth interviews. Client: GreenMinds. Exploring people’s attitudes towards the environmental impact of the meat and dairy industry. Focus groups. Client: Friends of the Earth.
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